Inside Google Marketing: How we think about digital-first planning “Television’s reach and scale is unbeatable,” says prevailing wisdom in brand advertising. If you’re a brand marketer, chances are you’ve said or thought this yourself. I certainly have. As a result, most of us plan our ad campai [...]

TRAVEL INDUSTRY DIGITAL TRENDS 1 in 3 travelers (33%) are planning to spend more on travel in 2016 than they did the previous year. Among those who plan to increase their travel budget, 49% said they will do so because “because I or my family deserve it.” 31% said they would spend more on trave [...]

Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — a.k.a. outbound marketing — to learn about new products, because the web has empowered them. It’s given them alternative methods for finding, buying and researching brands and products [...]

Google partnered with Phocuswright, a leading independent travel research company, to understand consumer attitudes towards travel planning, decision making, and booking. We surveyed adults who planned at least one vacation in the last year including a flight or accommodation. The research revealed [...]

Travelers face a dizzying number of decisions in the process of planning a trip. Increasingly people are turning to their smartphones for immediate answers to their travel questions. Lisa Gevelber, Google’s VP of marketing, shares how travel marketers can keep up with these new mobile behaviors. [...]

According to Booking.com, 1 in 2 traveler journeys starts on mobile. And, mobile behavior trends show that travelers who book on a mobile device are more likely to book last minute, with three-quarters of same day bookings happen on a mobile device. Chief Marketing Officer Pepijn Rijvers talks about [...]